EM Cosmetics Review: The great cover up and waterliner!

I’ve always been in love with the concept of how ridiculously better one can look with a little bit of concealer and eyeliner. Throughout the past few years, I’ve always looked up to Michelle Phan’s makeup tutorials. I remember it all started when I was searching for Poker face on youtube and Michelle Phan’s poker face makeup tutorial appeared, curiosity kills the cat, they say. I clicked.

After watching her videos for so many years, from webcam quality to the current DSLR studio quality videos, when she had released her makeup line, I was itching to get them. Unfortunately, when the brand was just freshly launched, they don’t ship internationally. That’s like the last thing I wanted to hear, and I was expecting EM to reach Malaysia’s Sephora in a couple of months then I’ll make my first trip to Malaysia’s Sephora haha. I know that they do offer international shipping now, via MYUS. Though I don’t see the point in it, like, it would’ve been much cheaper and convenient to have EM Cosmetics ship directly to you instead of going through a shopping agent. Then again, I do not know how much manpower is needed, so it’s alright.

So what I got was The Great Cover Up concealer in light neutral/cool and the product a lot had been raving about, the waterliner in sunshine yellow!

Before I go into the review, I’ll just say where I got the products from.

I got them from a blogshop, Pixieclicks_ you can check out their facebook page or their instagram page here @pixieclicks_

I actually did a lot of calculations before placing my order, I calculated how much it’ll be if I order through MYUS and order via pixieclicks and pixieclicks wins because obviously, I didn’t need to bear any expensive freight costs because the blogshop owner was actually coming back to Msia for a while and has decided to open a preorder batch. Lucky me la. Instagram shopping for the winz!

first up! The great cover up!

The moment my parcel arrived, I was already so kanchiong. Actually, I get really kanchiong over every single parcel of mine, especially stuff that I’ve paid with my own saved money. Which is probably 3/4 of my online shopping. But receiving this was like receiving a preordered Jrock release in the mail. Ok maybe not that level. CLOSE.

but its been so long since I’ve preordered a jrock single, I miss that kanchiong feel…maybe I should go back to cdjapan shopping again

So the sell point of the concealer is it’s amazing coverage. I mean, it was demonstrated to cover up sharpie! No, I did not test that out, though I am impressed at the concealer. It matches my skin tone far too well!

Here’s the thing, the first time I’ve swatched it on my wrist, I was panicking so much that it’ll be too dark for my face. Then I’ve concluded that my face is probably darker than my arm.

A little goes a long way.

That’s true. Whenever using this concealer, there is a saying everyone has to bear in mind. Because I’ve noticed that if too much is used, the concealer will crease and cake up on your face. Besides of that, I recommend using a primer before applying the concealer. The other day when I applied the concealer on my bare face (because I forgot to apply a primer before that) the concealer was creasing so badly, I ended up removing everything before heading out. #bareface

Packaging:

8/10

Coverage:

9/10

Price:

9/10

My points?


The Packaging:

I won’t touch much on this.

[outer] I like how its just white black and inside was filled with all the inspirational ‘em’ words.

[inner] It’s white and very clean looking, nothing fancy, just simply nice and pretty.

Coverage:

The coverage is good. The consistency wasn’t something runny but instead more like a thick cream that goes on pretty well. The downside is the part where I /must/ apply a base before applying it.(I used Benefit’s porefessional) The coverage wasn’t exactly level flawless, dark circle visibility: null . Though you could see from the pic below that it’s great for everyday and it definitely evens out the skin tone. Downside is really just the fact that if applying too much, it does crease.

Price:

I don’t purchase many face products, I pretty much stick to that one product haha, the only makeup product that I would keep buying and can never have enough are eye shadows. Just yesterday I’ve added a Bobbi brown single eye shadow to my wishlist. Many would be expecting me to rate a 5/10 for the price (I know, because I’m very cheapskate) but for the face, I’ve learned that if you play play, tomorrow you can wake up and throw your face away. I paid RM90 for this which I think it’s alright.(after all, you’re like importing a product over.) I know it’s quite pricey for teenagers but I use this so often now that I think RM90 is definitely worth my savings. I think I’ve also forgot to mention that it matches my face’s skin tone super well? I’ve always and I mean, ALWAYS thought that whenever picking a concealer colour, I must always get like 2-3 shades lighter. but when considering the part where I’m only heading to 1 Utama with just concealer and powder, I really don’t want to have my under-eyes being so eye catching. So what it does is cover up my acne scars and brightens up my panda circles with natural finish, so much win in this.

Would I repurchase?

yes. definitely. colour match level: over 9000.

Note to self; Get one in fair neutral and compare. I’ve just went onto emcosmetics.com and noticed that fair neutral seems lighter than light neutral so I might as well give it a go.

This was the second and last (sadly) product I got.

The waterliner.

A formula created specially for our delicate waterliner.

I am never ever good with eye pencils. Its like, the moment I draw a line on my wrist, the pencil ALWAYS breaks. This one including. Probably shows how soft the formula is, I don’t know haha.

This was a product I was dying to get, I know how much I wanted a life palette then, I mean, I saved so much and waited for the launch of the cosmetic line, so when I found out that they don’t ship internationally, Alice Nine decides to tell me “hey, my asia tour includes your country, so you might as well take that cash you’ve saved up and come rock the night with us.” okay, no problem! Alice nine > anything else.

The pencil is very pretty though! I mean, see how pretty is that gold tube?

I truly detest sharpening pencils. But hey, I had to sharpen this pencil in less than 15 seconds after taking it out from the white box packaging it came with. I’ll admit, maybe I’m too rough for it that the tip decide to break on my hand. (i mean every single pencil liner breaks but after sharpening the pencil once, I can draw swirls on my hand without breaking it!) The reason why I hate sharpening pencils is because the sharpener is always so hard to clean but this sharpener was easy to clean and even if I don’t really clean it, it’s still fine, I mean, I wouldn’t need to worry having blue mixed into my gold eyeliner pencil right? Smudger(?) works great too! I like highlighting the inner corners of my eyes then smudging it out! Very royalty feel ok.

Packaging:

10/10

Pigmentation/colour visibility:

8/10

Smoothness:

9/10

Price:

7/10

Smudge proof? yes.

Long wearing? not really.

My points?


The Packaging:

I love the color of the packaging, its sparkly and I can’t get enough of glitter. Another +1 because the entire pencil is gold, I can easily find it in my makeup bag since I’ll instantly know what colour it is no matter which side I pick the pencil up from.

Pigmentation/ colour pay-off:

The liner definitely makes your eyes look bigger, i mean, it brightens up your waterline! Though I must say, it does look cakey on the lower lash line after half a day when the makeup melts a little. Although its smudge proof, it’s definitely not long lasting. (on my waterline, it disappeared after half a day outdoor)

Smoothness:

Its great! It goes on super easily! Unlike a few pencil liners I’ve bought in the past where after their first break( then I sharpened it ), the moment I apply it on my eyes, the pencil just breaks again, though, on my lid itself. Super scary. This waterliner is super creamy thus, easy application and I’ve compared it with a high-end pencil and it was as if that pencil was trying to literally scratch my waterline ouch.

Price:

Like most people, I do think that for a fairly new brand, the pricing shouldn’t be this high. While this waterliner retails for 18$(USD), MAC Cosmetics’ pro longwear eye liner is retailing at 19.50$. I actually took this into consideration before purchasing because if so many MAC products are in my wishlist because of it’s price, then why would I pay so much for a waterliner when I can just top-up a little to get MAC. (well basically, I even paid more because of exchange rates and stuff, I paid RM95 for the waterliner while from online reviews, the MAC eye liner retails for RM88 in stores) but then again, since I was so into this product when it was first launched, I might as well grab one just to join the bandwagon and see whether I’ve finally found the perfect liner for my waterline. Pssst. nope, still looking for a perfect liner.

Would I repurchase?

I can’t say this, I’ll be trying out other brands’ pencil liners first, though I’m definitely interested in getting other colours some day in the future! I mean, just because it doesn’t last all day, I can always touch up. /andprobablybecauseican’tgetenoughofmakeupingeneral

left - the great cover up in light neutral/cool ;; waterliner in sunshine yellow. You see how the colour difference? The trick is, “a little goes a long way”

covers up the liner as if it was never there to begin with! oh and the liner is indeed smudge proof when I tried wiping it with my finger.

wah. zombie. please don’t get nightmares. if you do, i’m sorry. well not really.

covered up not all, but most! Just with a little bit of concealer and also used the gold liner. I think I can afford to add more concealer without getting a caked face but hey, now I don’t need to apply foundation whenever I use concealer. Too bad no contouring skills can make my nose smaller *cries*

Overall point of view ;;

While I’m super in love with the concealer, the waterliner is just so so to me. If the liner works better for me in the future after more uses, I’ll update this post!

;;disclaimer;;

I feel the need of this (especially this post) because I thought I should at least make a note saying that I’ve bought everything with my own cash and I’m not paid to do this. Every review on this blog, especially this post is based on my honest point of view, so if I like it, I’ll like it, and I will make a point to list what I didn’t like about a specific purchase. Everyone needs to be aware that everyone has different skin conditions and that for products that work for me might not necessarily work for you, vice versa. So just because I go gaga over Michelle Phan’s videos, no, it doesn’t mean I’ll be bias on my review. ^^

Thanks for reading! Ciao ciao! <3

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2 thoughts on “EM Cosmetics Review: The great cover up and waterliner!

  • August 4, 2014 at 6:29 pm
    Permalink

    The concealer works seriously great on your skin omg and thank you so much i have been dying to find em cosmetics re-seller (or something like that) in malaysia. thank you! hehe

    Reply
    • August 5, 2014 at 2:34 pm
      Permalink

      Thank you ^^ And you’re welcome! Hope you’ll like the concealer as much as me when you get to try it out for yourself!

      Reply

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